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Mar 27, 2017 at 07:10 AM

A Marketers Guide to Selecting the Best Images for Your Content

By Alexandra Trujillo

Written 

A Marketers Guide to Selecting the Best Images for Your Content

If you’re creating content without images, you’re missing a huge opportunity to increase engagement, reach a wider audience, and maximize conversions. We’re visual people, inherently drawn to content that contains rich, attractive images. Adding images to an online article can nearly double its views, and 67 percent of consumers say images are more important than product descriptions when making a purchase decision.

Of course, just throwing any image into your content won’t catapult it to the top of the search results. Images need to be carefully selected and high quality and they need to add true value to your content. They should be visually appealing, relevant, and appropriate for your company and the marketing channel. The following guide will help you choose the right image for your next project.

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Posted in Small Business Marketing and Sales.







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