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Mar 22, 2017 at 08:05 PM

How Email Marketing Can Increase Sales and Customer Engagement

By Alexandra Trujillo

Today SCORE hosted a workshop where Alisa Wilcox and John Richardson talked about why it is important to take advantage of emails as a form of marketing in order to help expand your business.

In the workshop, Alisa and John went over the basics of how to get the most out of email marketing. They also went over:

  • Why it is important to businesses of all sizes
  • How email marketing increases customer engagement
  • The 6 components of email marketing
  • How to grow your email list once you get started

They also provided a "Getting Started Checklist" to help you get started!

Attached is the presentation from the workshop.

We hold monthly workshops that cover an array of topics to help small businesses. Sign up for our monthly newsletter to make sure you don't miss these. 

  • eMail Marketing – Email_Marketing_-_SCORE_(1).pptx
  • Posted in Small Business Marketing and Sales, Managing Your Small Business.







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    My SCORE coach guided me in the most perfect ways to expand my marketing plan. His vast background and experience in sales and marketing proved to be invaluable to me.
    Robin Lacks - Owner
    Four Seasons Properties