Mar 22, 2017 at 08:05 PM

How Email Marketing Can Increase Sales and Customer Engagement

By Alexandra Trujillo

Today SCORE hosted a workshop where Alisa Wilcox and John Richardson talked about why it is important to take advantage of emails as a form of marketing in order to help expand your business.

In the workshop, Alisa and John went over the basics of how to get the most out of email marketing. They also went over:

  • Why it is important to businesses of all sizes
  • How email marketing increases customer engagement
  • The 6 components of email marketing
  • How to grow your email list once you get started

They also provided a "Getting Started Checklist" to help you get started!

Attached is the presentation from the workshop.

We hold monthly workshops that cover an array of topics to help small businesses. Sign up for our monthly newsletter to make sure you don't miss these. 

  • eMail Marketing – Email_Marketing_-_SCORE_(1).pptx
  • Posted in Small Business Marketing and Sales, Managing Your Small Business.







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    In the four years I have been with SCORE, my SCORE coaches have helped me navigate through two difficult situations including the dissolution of a business unit and the rebuilding of my business.
    Martha Townsend, President
    Market Ready Rx, Inc.