Apr 24, 2017 at 07:00 AM

How to Generate Sales Leads in Your Small Business

By Alexandra Trujillo
How to Generate Sales Leads in Your Small Business

By Alyssa Gregory

Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a company that sells to other businesses (B2B), that has an interest in the products or services you are selling.

Here are some tips for creating a system that will help you identify leads in your small business, and hopefully turn them into customers.

1. Identify Your Target Audience
The first step of lead generation is identifying your target audience. You can't successfully reach and sell to your ideal customer if you don't know exactly who that is, so it's important to research your audience and come up with a clear picture of who they are, where they live, what they like to do, how much money they make, what their lifestyle and personality is like, etc.

If you don't already have one, you should also create a comprehensive marketing plan as part of this step.

Read more...

Posted in Small Business Marketing and Sales.







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