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Jul 03, 2017 at 07:00 AM

eCommerce -- Social Selling: What it is, Why You Should Care, and How to Do It Right

By Alexandra Trujillo
eCommerce -- Social Selling: What it is, Why You Should Care, and How to Do It Right

By Christina Newberry

Social selling: by now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016?

With sales professionals who have incorporated social selling into their sales process way outperforming those stuck in the pre-social sales funnel (we’ve got the statistics to prove it below), social selling may be a buzzword, but it’s in absolutely no danger of being tossed away.

Instead, it’s an important new approach to selling that allows salespeople to laser-target their prospecting, establish rapport and trust through existing connections and networks, and possibly even ditch the dreaded practice of making cold calls.

Read more...

Posted in eCommerce & Social Media.







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