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Jul 24, 2017 at 07:00 AM

Social Media - 5 Creative Ways to Evaluate Social Media for Offline Businesses

By Alexandra Trujillo
Social Media - 5 Creative Ways to Evaluate Social Media for Offline Businesses

Social Media has become a worldwide phenomenon. The growth in usage statistics is staggering across the numerous platforms that make up this online world. In 2016 alone the number of social media users rose by 176 million bringing the total number of active social media users to 2.3 billion.

Despite these astonishing statistics, the big question still remains…

Does Social Media Belong in Your Business Plan?

The starting point for answering the question “Does social media belong in your business plan?” is the understanding that a business plan is a living, breathing, ever-changing document. It is no secret that too many business owners of small to medium size businesses either don’t develop a business plan at all or if they do, they don’t revisit it periodically to keep it fresh and relevant.

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Posted in eCommerce & Social Media.







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I want to express sincere gratitude to my business mentors at SCORE. They were so generous with their time and expertise.
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