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Sep 04, 2017 at 07:00 PM

Small Business Sales - How to Find and Sell to Your Target Market

By Alexandra Trujillo
Small Business Sales: How to Find and Sell to Your Target Market

By Marilyn Guille

When I teach small business classes on marketing strategy, I often ask participants the question, "Who are your customers? Who will buy your product?" I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that 'everyone' will, instead of homing in on the target market.

Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and ultimately, business failure.

 

Posted in Small Business Marketing and Sales.







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The Dons Net Cafe is a successful learning environment and a profitable business at Santa Barbara High School-ROP/CTE that is recognized locally, nationally and internationally for our work. We owe this to our SCORE counselors who guided us through the challenging and rewarding world of entrepreneurship.
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