Jan 14, 2014 at 01:48 PM

UCSB and SCORE - Strategic Business Development for the Global Marketplace

By John Richardson

This winter at UCSB, Barry Schindelheim will the Strategic Business Development for the Global Marketplace course. The course was developed for foreign exchange students, who are taking a semester at UCSB.  There are 22 students enrolled, all college sophomores or juniors.  They are all very bright and talented individuals.  The majority of students are in a work/study program and employed at  IBM, Amazon, Cancom, and other corporations.   The students are from Germany, Brazil, and China.

The course topics include evaluating and researching , compiling business plans, competitive analysis, investment sources, financial statements and ratios, leadership and communication skills, global marketing, and business negotiations and persuasion.  Some of the latter topics are taught by guest speakers.  

The overall course objective is for the students to prepare a business plan executive summary and a marketing plan summary.  Working in groups, the students will present their product concept and business plans to a panel of local business experts. 

The students will have up to 25 minutes to present their plans, then followed by a 5-10 minute Q&A by the judges.   

A large portion of  the student's grade will be to present  their product concept/business plan to a panel of judges, similar to the TV show The Shark Tank.  

This past Fall, 4 Santa Barbara SCORE counselors participated as judges. 

Here's a link to the course:

http://extension.ucsb.edu/search/publicCourseSearchDetails.do;jsessionid=EA40E7F7C82281316FB50473ABECDDDF?method=load&courseId=25087707

 Please feel free to contact me at [email protected] or (818) 723-8529 for any additional information

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My SCORE coach guided me in the most perfect ways to expand my marketing plan. His vast background and experience in sales and marketing proved to be invaluable to me.
Robin Lacks - Owner
Four Seasons Properties