Aug 15, 2014 at 09:12 AM

Learn how to Advertise and Promote your Business in Santa Barbara

By John Richardson

The SCORE Workshop for August focused on covering the nuts and bolts of advertising your business in Santa Barbara.

Learn how to Advertise and Promote your  Business in Santa Barbara
Advertise and Promote Your Business

Topics included:

  • What should be the size of your ad budget? 
  • What are the characteristics of your audience? 
  • How can you reach them most effectively and economically? 
  • What are the most popular Santa Barbara media outlets? 
  • What are the best media for demonstrable products? 
  • How do you know when you need free-lance or advertising 
    agency assistance? 
  • How do you tell what advertising is working, and what isn’t? 
  • Reach & Frequency, ratings, impressions, trafic counts. What 
    does it all mean? 
  • Does your message set you apart from competition?

The presentations are available below:

  • How to Advertise and Promote – How_to_advertise_and_promote_your_business_in_SB.pptx
  • SB Independent Presentation – SCORE_Presentation_08132014.pptx
  • Posted in Small Business Marketing and Sales.







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    I recently started an ISO Quality Management consulting business. My SCORE advisers helped to put me on track in focusing on the critical marketing tasks that needed to be done to bring in new business.
    Kristine Witzel, CEO
    ISO-aid LLC