Steve Patchen

Steve Patchen

Relevant Experience How I can Help you

If you would like better results from your marketing dollars, I may be able to help. My experience includes running an ad agency (not Mad Men, but close), VP Marketing for a healthcare assist product and serving as a board member or trustee of six non-profits in Phoenix.

Relevant Experience

My introduction to the advertising agency business began at Doyle Dane Bernbach in NYC. Their clients included VW, Bulova Watch, Sony, American Airlines, El Al, Polaroid, to name just a few. Hired as a “runner” in the Traffic Dept, I left the agency as VP. My responsibilities included development of client marketing plans, and presentations of advertising materials to senior management and sales forces. 

With the opportunity to buy 50% of an ad agency in Phoenix, we moved there, and built Patchen Brownfeld from 5 people to thirty, with billings going from $850,00 to thirteen million in 6 years before selling the agency. Our clients included American West Airlines (now American Airlines), Syntex Ophthalmic, Bar-S Foods, Arizona Biltmore Resort, Phoenix & Valley of the Sun Convention & Visitors Bureau, Continental Homes and Irvine-based Lincoln Savings Bank. The agency also did pro bono work for the Heard Museum and the Phoenix Symphony. 

My partner and I were featured on the cover of two Arizona marketing magazines as the leading ad agency in AZ.  As proof of our contribution to our clients’success, we were awarded two Effies by the American Marketing Association, NY Chapter. These are given for effectiveness of advertising based on specific goals.

Areas of Expertise

Marketing budget preparation, analysis of media opportunities, determining target audience, when to go from in-house to use of free lancers or selection of an advertising agency, generating publicity, evaluation & fine tuning of marketing program.

Education 

NYU Heights BA

I became a Score Mentor eleven years ago, and enjoy helping others, as I was helped by mentors.

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With SCORE's help over the last 4 years Heeluxe has grown to have 4 employees and a cutting edge lab in Goleta. We also scored 3 airings on QVC through our partnership with New Balance. Our revenues have increased 200% in the past 12 months.
Dr.Geoffrey Alan Gray - President
Heeluxe