P.O. Box 30602
Santa Barbara, CA 93130
E-mail: [email protected]

Newsletter Signup

Mar 05, 2017 at 11:22 PM

5 Key Elements Every Small Business Website Should Have

By John Richardson
5 Key Elements Every Small Business Website Should Have

Your business may be small, but a business website is no longer optional -- even if you serve a local customer base, and have no intentions of selling your products or services online.

Here are five essentials every small business website should include:

1. A powerful home page

Incorporate these five important website elements into your site to build an online presence that brings customers directly to your business, no matter where they're located.

Your website’s home page is the first impression you give the online world about your business: It should clearly communicate your business’s brand image through appealing visuals and copy, along with:

  • What your business does
  • Who it serves
  • Why it exists
  • Why a customer should care

There are many creative ways to approach your home page, but it should include (at minimum): your logo, a brief description of your business and a navigation menu that directs users to other important pages on your site. Read more.....

Posted in eCommerce & Social Media.

SCORE Counseling Button

Check Out our Online Classes

In the four years I have been with SCORE, my SCORE coaches have helped me navigate through two difficult situations including the dissolution of a business unit and the rebuilding of my business.
Martha Townsend, President
Market Ready Rx, Inc.