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Apr 10, 2017 at 06:15 AM

A Comprehensive Guide to Social Media ROI

By Alexandra Trujillo
A Comprehensive Guide to Social Media ROI

By Kendall Walters

Measuring the return on your social media investment is no longer optional.

To secure ongoing executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ goals.

Maturing from an experiment to a core business strategy, social media is now an impactful marketing channel that needs to compete against other channels—for budget, resources, and respect. This means that social, like other channels, has to prove its return on investment (ROI).

But beyond proving the impact on your organization, measuring and tracking social media return on investment also lets marketers dedicate more time and resources into what’s working, and improve the tactics that aren’t delivering real value.


Posted in eCommerce & Social Media.

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