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Sep 04, 2017 at 07:00 PM

Small Business Sales - How to Find and Sell to Your Target Market

By Alexandra Trujillo
Small Business Sales: How to Find and Sell to Your Target Market

By Marilyn Guille

When I teach small business classes on marketing strategy, I often ask participants the question, "Who are your customers? Who will buy your product?" I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that 'everyone' will, instead of homing in on the target market.

Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and ultimately, business failure.


Posted in Small Business Marketing and Sales.

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Thank you to the wonderful mentors of SCORE who have helped me for the past many years overcome my resistance to marketing my mosaic art.
Elizabeth Gallery
Elizabeth Gallery