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Dec 04, 2017 at 07:00 AM

Small Business Management - 18 Small Business Goals You Can Set This Year

By Alexandra Trujillo
Small Business Management - 18 Small Business Goals You Can Set This Year

Bringing in the new year with a determined mindset is beneficial to the success of your small business. Knowing exactly what you want to accomplish throughout the year can help you reach, and even exceed those goals. Things as simple as using social media more often to market your business could give your small business the push it needs. Your goals can be as small or as big as you would like, but this article lists out 18 goals that you can set for your small business.

By: Alyssa Gregory

Goal setting is one of the most important activities you can do in your small business, regardless of how old your business is, where you are located, how profitable it is, or what you sell. Goals help you stay focused and they can prevent your business from becoming stagnant. Your business goals keep you moving forward and set the stage for ongoing success. 

Although we often think of goal setting as something we do at the start of every year, the truth is that it is extremely important to work on your business goals all year long. You should be setting goals multiple times each year, tracking your progress, and refining the strategies you are following in order to achieve your goals on an ongoing basis. 

To help you get started with your small business goals this year, here is a list of goals that have the potential to change your business for the better. Pick one or two that are fitting for your small business, turn them into SMART goals (more on that at the end of this article!) and create a plan to tackle them in the coming months. 

1. Ramp Up Productivity In Your Business

Your level of productivity can directly impact your bottom line, so it's never a bad idea to set a goal to boost your productivity and the productivity of your team. You can become more productive by eliminating distractions during the work day, improving the way you use business tools such as email, and by incorporating the use of productivity apps.

2. Lower Ongoing Business Expenses

This is a goal that is fitting for most small businesses. After all, what business owner would not want to reduce the costs of running his or her business? As you set this goal for the year, be specific about how you will reduce business costs — using more technology, reducing debt, or changing up your operations — in order to make it stick.


Posted in Managing Your Small Business.

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