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Dec 11, 2017 at 07:00 AM

Small Business E-Commerce - 5 Steps to Kickstarting Your Email Marketing List

By Alexandra Trujillo
Small Business E-Commerce - 5 Steps to Kickstarting Your Email Marketing List

While social media is a great way to market your small business, it is important not to neglect your email marketing. Email marketing can be a bit tricky to navigate, but luckily this article outlines some very helpful tips to getting the most out of your emails. Things as simple as being able to choose the right email marketing service can be essential to the success of your small business. We hope you find this article helpful if you are doubtful on how to start marketing via email.

Email is the primary mode of communication for many small businesses, and perhaps more importantly, it's also important to consumers. This is why email marketing can be a great way to promote your business. Provided you make it through the inbox clutter, email marketing can keep your business on the minds of your clients and potential clients.

The first step of using email marketing to reach your clients is building a well-organized and efficient email list.

If you aren't currently collecting addresses either through a sign-up form on your website, manually in your retail location, through social media channels, or in a different manner, building a list should be one of your first steps.

Here are some things to keep in mind as you get started.

1. Choose the Right Email Marketing Service

The first step of getting started with email marketing is selecting an email marketing service that will help you collect addresses, allow you to manage your list, and make it easy to send messages to your list. This is a very important step because it's not easy to change providers once your list is started.

This list of email marketing services provides some basic information about a few of the most popular services.

2. Make It Easy to Sign Up

Signing up for your list should take a few quick seconds. The easier it is and the less hoops your target audience has to jump through, the quicker your list will grow.

You should also make sure you put your sign-up form where it can be seen. That means in a visible location on your website, at the checkout counter at your store, and possibly even on your receipts and marketing collateral. If you have a contact form or online shopping system on your website, you should also include a checkbox on those forms so visitors can sign up as they complete other activities on your site.


Posted in eCommerce & Social Media.

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