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Jan 29, 2018 at 07:00 AM

Small Business Marketing - 11 Simple Ways to Increase Facebook Engagement

By Alexandra Trujillo
Small Business Marketing - 11 Simple Ways to Increase Facebook Engagement

Obtaining Facebook engagement can get tedious. Knowing things like when to post and what to post are key when trying to maximize online interactions. There are many things that are easy to look past, but can be beneficial in this aspect. This article lists 11 simple way to increase Facebook engagement that anyone can use for their small business.

By: Marc Schenker

Facebook engagement refers to any action that someone performs on a Facebook page. This might include liking a post, leaving a comment, sharing one of your updates, clicking a link, viewing a video, etc.

Engagement is an important part of any Facebook marketing strategy as it can lead to better organic reach, which in turn can help drive traffic to your site—or even boost sales for your business. 

How to increase Facebook engagement: 11 tips that actually work

1. Select the best posting times and frequency

To get your audience to interact with your content, you have to post it during the times they’re most likely to be using the platform. Perfecting the timing of your social media posts can have a positive impact on engagement.

Know that Facebook’s complex News Feed algorithm can make it hard to get the timing correct, but it’s still possible to increase your chances.

Hootsuite’s social media marketing specialist, Amanda Wood, says:

“For us, Tuesdays are a bit behind other weekdays in terms of Facebook engagement. But 12 p.m. to 3 p.m. is still the most effective window on that day.”

Specifically, Hootsuite’s marketing team determined that:

  • The best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday.
  • And on Saturday and Sunday between 12 p.m. and 1 p.m.

Post at these times, and you can expect a greater number of likes, comments, shares, and click throughs to your website.

Of course, the best time to post will be unique for every brand. To determine which time works best for you, always consult Facebook’s Page Insights to track and analyze your engagement data. You can also use Hootsuite Analytics to stay on top of your engagement data.

2. Share valuable content

What does valuable content look like?


Posted in Small Business Marketing and Sales.

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