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Feb 12, 2018 at 07:00 AM

Small Business Marketing - 5 Ways To Improve Your Small Business Marketing

By Alexandra Trujillo

While posting and being active on social media is part of marketing, it is not the only thing that is important. The article below talks about 5 ways to improve your small business marketing that you may not have thought of. One thing that you can do that may not seem obvious is ask for people to give testimonials about your product/service. Often times, potential customers just need an extra boost of reassurance. Just like this example, there are many other ways that may not be readily clear, but can be a great help when trying to market effectively.

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Marketing is important to every business’s survival. As a small business owner, you probably have a small business marketing strategy. But, marketing is always changing with new tactics.

As marketing evolves, shouldn’t your small business marketing strategies change, too? Learning how to improve marketing for your organization can only benefit your business’s bottom line.

How To Improve Marketing For Your Small Business

If your marketing strategies for small business never change, they can go stale. Your competitors will find better ways to market, and your customers will get tired of you. You must follow marketing trends to stay fresh with your customers.

While your basic marketing plan might work for your business, there are things you can do to improve. Find out how to improve marketing for your small business.

1. Learn From Competitors

When searching for ways to improve your marketing, look to your competitors. Find out what they are doing to attract customers. If you’re the only company in your industry still using cold calling techniques and with little return, it’s time to learn from the other players in the game. Their tactics might work for you, especially since you are trying to attract the same customers.

For example, if you see that your competitors regularly run ads on Facebook, you might consider doing the same. The regular Facebook ads might indicate that your competitors see success from running the ads. You might experience similar success with your ads and cause some of your competitors’ customers to come to you.

2. Get Testimonials

Before people buy something, they often look for reviews that validate their purchase. People want to know that they’re spending money on quality. And, they want to know if what you have to offer is better than what your competitors have to offer.

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Posted in Small Business Marketing and Sales.







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