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Feb 26, 2018 at 07:00 AM

Small Business eCommerce - Tips to Increase the Performance of Your Website

By Alexandra Trujillo

What do you do after you have your website set up? It is easy to forget to maintain it once it is up and running. Small things can be done to help make sure that your website is successful in its goal. One of the first things mentioned in this article are design basics. Something as simple as a font can help attract more people. Overall, this article provides some great tips on how to increase performance of your website.


The design of a company’s website plays an important function in attracting prospects and customers, generating leads, and potentially creating sales.

Generally speaking, a website has between 15 to 30 seconds to convey a favorable impression about a company, as well as the products and services offered, to online visitors; therefore, paying attention to the site’s design is a critical factor in how well it performs.

Design Basics

To some extent, a website’s design will be influenced by a company’s industry and culture. As an example, a website for a law or accounting firm will likely take a more serious design approach than a party planner or an ice cream parlor.

An effective website blends design, text, images, and video to provide a good overview of a company and what it offers. A website’s images can highlight both team members and the workplace, as well as provide a personal touch that helps differentiate a company from its competitors.

To avoid increasing a website’s startup or “load time,” it’s a good idea to optimize images for online display. Because the screen resolution is lower than print, using a "save for web" command in a photo-editing program reduces the "density" of the image so it will load more rapidly. There are also many plugins available for WordPress-designed sites that will aid in optimizing load time for pages and images.

It’s also helpful to consider readability as a site’s design is prepared. Dark text on a light background, for instance, is easier to read. It’s also a good idea to consider the target market’s age — if your target market skews over 40, making text easy for on-screen reading will help improve your site’s usability for visitors. Font type is also a key factor in the design of a website. Fonts such as Arial, Times New Roman, Verdana, or Georgia are all easy-to-read fonts that can be read clearly through a variety of browser types.


Posted in eCommerce & Social Media.

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