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Mar 12, 2018 at 07:00 AM

Small Business Marketing - 35 Local Marketing Ideas & Resources From The Pros

By Alexandra Trujillo

Small Business Marketing - 35 Local Marketing Ideas & Resources From The Pros


1. Make sure your business shows up in local search results.

Marc Prosser, Publisher, Fit Small Business

When people look up business like yours online, you want to be one of the first names that comes up. One of the first steps to getting there is to build citations for your business, which means making sure your business is accurately listed in as many online directories as possible. Be sure to use Yext and find out how well your business shows up in local searches.

2. Use Facebook advertising to target users in your area.

Brian Carter, Author, Speaker and Consultant, The Carter Group

Facebook ads are the most affordable option for targeted awareness amongst new potential customers. I would run Facebook ads targeted to your city. You could do just metro, or a 10/25/50 mile radius. They can boost attendance at local events, as well. I recommend every business spend $1 a day on them.

3. Manage your social media wisely.

We all know how important social media marketing is for small businesses, but are you really using your platforms to their full potential? With Hootsuite, you can save time and keep your social media presence active by scheduling your posts and curating fabulous content across all your profiles. Then you can use Hootsuite’s analytics tools tosee the impact of your efforts. Click here to get started for free.


Posted in Small Business Marketing and Sales.

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