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Apr 02, 2018 at 07:00 AM

Small Business Marketing - How Small Businesses Can Rank on Google: Local, Organic, and Paid Results

By Alexandra Trujillo
Small Business Marketing - How Small Businesses Can Rank on Google: Local, Organic, and Paid Results

When you create online content, do you know where it ends up? Chances are you are not using Google search to the best of your ability. This article talks mainly about how local rankings can help your small business. You'll be surprised to know that local rankings are the ones you should focus on. Find out by continuing to read.

 

The 3 Primary Ways You Can Rank on Google

There are three primary sections in Google where your website could potentially rank: paid results, local results, and organic results.

  1. paid results
  2. local results
  3. organic results

In this article, we’ll focus mainly on how to rank in the local results, but we’ll also touch on organic results as well. There’s a lot of crossover between the work you will be doing to rank in both local and organic sections. For more information on the paid results, view our complete guide to advertising on Google.

Local Results vs. Organic Results

Before we get into how to rank on Google, you will need to understand the difference between local and organic results.

The local results (also called local pack) are true to their name. This section lists businesses in the visitor’s local area. For example, if you search “pizza nyc,” Google will show three pizza spots in New York City. Furthermore, if your location is turned on, Google will list pizza restaurants closest to your current location within New York City.

Organic results are a little different. This section includes a wider range of websites— not just local businesses. While location may still be a factor in the organic results, it is not generally the dominant factor. The main factor is authority of the website, which is why you will often see sites such as Yelp, Angie’s List and Facebook show high up in this section

Why Focus on Local Results

We recommend businesses start by focusing on local results for 2 key reasons:

  1. Higher chance of ranking – In the local results, you are only competing against other businesses in your area. This gives you a higher chance of ranking compared to the organic results.
  2. People are looking to buy –  

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Posted in Small Business Marketing and Sales.







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