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Apr 16, 2018 at 01:33 PM

Small Business eCommerce - The Do's and Don'ts of Email Etiquette

By Alexandra Trujillo
Small Business eCommerce - The Do's and Don'ts of Email Etiquette

Emails can be a great way to market your small business, when used correctly. As long as you keep your emails professional, potential customers will remain engaged. It is important to keep in mind that most people only know your small business through emails. Making sure you present yourself in professionally is crucial to potential clients in the future. Luckily, this article will erase some doubts on what you should and should not do in emails.

By: Jacqueline Whitmore

When the use of email became common in the early 90s, the business world changed. Email now takes up a significant portion of our workday. According to a study by the International Data Corporation (IDC) workers spend 28 percent of their workweek reading and answering email.

While we try to work faster and more efficiently, we must not forget the social rules that accompany any form of communication. Here are some of the dos and don’ts of email etiquette.

Do have a clear subject line.

Most of us have to compete with the hundreds of emails clogging our inbox every day, so the clearer your subject line, the more likely your message will be read. For example, if you’re sending a proposal to someone, be specific and write, “The Fitch Proposal Is Attached.”

Don't forget your signature.

Every email should include a signature that tells the recipient who you are and how to contact you. Set it up to automatically appear at the end of each email. Include all of your contact details so the recipient doesn’t have to look up your address, email or phone number.

Do use a professional salutation.

Using “Hey,” “Yo,” or “Hiya” isn’t professional, no matter how well you know the recipient. Use “Hi” or “Hello” instead. To be more formal, use “Dear (insert name).” Using the person’s name in the salutation -- “Hello Robert” -- is quite appropriate, but remember not to shorten a person's name unless you're given permission to do so.

Don't use humor.

Humor does not translate well via email. What you think is funny has a good chance of being misinterpreted by the other party, or taken as sarcasm, without the accompanying vocal tone and facial expressions. When in doubt, leave humor out of business communications.

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Posted in eCommerce & Social Media.







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